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4 trends that rewrote the investment game

Remember 2014? The year Gangnam Style reached 2 billion views on YouTube. Whilst we are not 'Oppa Gangnam Styl-ing' anymore, we wanted to take a look at some of the things that shaped the way we approach investing today.





1. Tech Titans and FAANG

Instead of the roaring twenties, we've renamed this period the roaring technology technology twenties of the 21st century. Where the tech titans ascended the throne and we were it introduced to the FAANG dynasty.


These modern-day giants—Facebook (Meta Platforms), Apple, Amazon, Netflix, and Google (Alphabet)—captured our attention and transformed how we view investments. From revolutionising our social lives to streaming our favourite shows, the FAANGs didn't just shine a light on technology investments in the stock market, they rewired our daily lives.


2. Crypto Chronicles: Riding the Rollercoaster of Bitcoin and Beyond

Enter Cryptocurrency to the chat. The mysterious allure of Bitcoin and Ethereum took center stage. We witnessed a digital gold rush, a rollercoaster of value fluctuations, and debates over decentralised currencies. Cryptocurrencies sparked conversations, memes, and even debates at family gatherings. Whether you're a hodler or a skeptic, there's no denying the impact of this crypto-fueled saga on the financial narrative.


3. Sustainability Investing: Going Green with Your Greenbacks

In the era of eco-consciousness, a new hero emerged: Sustainability Investing. Gen Z and Millennials championed the cause, directing their investments towards companies with a conscious. This trend wasn't just about profits; it was about putting your money where your mouth (values). Sustainable investing became a badge of honour, and suddenly, it wasn't just about returns on investment; it was about making a positive impact.


4. Robo-Advisors: From Wall Street to Your Smartphone

Say hello to the rise of Robo-Advisors, the financial sidekicks that made investing accessible to more people. Something we at Fempire Finance love to see. No more intimidating jargon or complex strategies—just an app on your phone guiding you through the investment jungle. These digital assistants democratised finance, turning investing from a mysterious ritual into a friendly conversation. Robo-Advisors became Gen Z and Millennial's go-to guru, offering financial wisdom with a touch of tech savvy.


The last decade was a rollercoaster ride through the realms of tech dominance, crypto mysteries, the sustainable revolution and robo-assistants. Most of which have made the world of finance a better place for us all. As we step into the next chapter of finance, let's carry the lessons, stories, and trends that shaped our journey.


Fempire Finance

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